Coming up with an idea for an event is the first step, but it's important to be flexible and leave room for modification and development. The concept of the event should be unique and stand out from other similar events. Consider green concepts such as recycling, online advertising, and more. It's not just about organizing an event, but creating an experience for the audience. Money isn't the only thing you can offer; there are other benefits such as exposure, contacts, and wallet that people may find more valuable than a paycheck. Exchange services or favors to organize an event without a budget. Use imagination to find innovative solutions to budget constraints. Leverage social media to create a flash mob or other form of attention. Offer help to friends or family plan larger events. Take advantage of advance pricing for conferences and employ a deadline to make a decision. Off-season events are less expensive and have less competition. Use Event Smart's free Basic plan to get started. Technology has enabled event planners to do things more efficiently, with greater reach and on a faster timeframe. Leverage your destination Convention and Visitors Bureau for local talent and experts within your event budget. Judge which events are having difficulty making their numbers based on how often you receive emails from them in the last few weeks before the event. Smaller scale events offer better opportunities for qualitative data collection that can help refine ideas before using them for larger events.